Bojana Radenković Šošić is Assistant Professor at Faculty of Philology and Arts, at University of Kragujevac (Serbia) and Research Associate of the Serbian Academy of Sciences and Arts. She completed her PhD studies in Applied Linguistics and in Content Marketing. With over 14 years of experience in academic teaching within Serbian higher education Bojana’s research focuses on applied linguistics, marketing communications, linguistic anthropology and advertising language. She has authored one monographic publication on content marketing and published various scientific articles. Her special scientific interests include Italian advertising language and interdisciplinary research of advertising. She is experienced in communications, promotional and public awareness activities, public speaking, and advertising as well as in designing communication strategies, copywriting and editing. As an independent consultant responsible for the communication strategy she participated in Health Care Network Optimization Plan in Serbia granted by the International Bank for Reconstruction and Development (IBRD).